The Benefits of Using the Starbucks App

Coffee is one of the most popular drinks globally, which has lead to the rise of coffeehouse industries. One of the leading coffeehouse chains in the world is Starbucks which is based in Seattle. 

Aside from providing quality products, Starbucks has launched its mobile application for its loyal customers to enjoy. They can now order and pay online through the mobile app. Also, the customer can earn stars for their reward system. 

Check out how you can redeem rewards by using the mobile application. Learn more about how you can enjoy the other features of the Starbucks app below. 

  • About Starbucks
  • Popularity of Starbucks
  • Signing Up for Starbucks Rewards on Starbucks App
  • Earning Rewards on Starbucks App
  • Ordering Products on Starbucks App
The Benefits of Using the Starbucks App
Image Source: Starbucks Stories

About Starbucks

It is no doubt that many people know what Starbucks is as it is one of the largest coffeehouse chains in the world. It has over 32,600 stores across 83 countries, with 18,000 in North America and South America, mainly in the USA. 

The Benefits of Using the Starbucks App
Image Source: Fortune

Starbucks had a long history before becoming one of the renowned coffeehouses. The first Starbucks cafe was established in March 1971 in Seattle, Washington, by Jerry Baldwin, Zev Siegl, and Gordon Bowker, college friends from the University of San Francisco.

For 15 years, the store only sold coffee beans and not any coffee-based drinks. It wasn’t until 1986 when they started offering espresso products. This was when the company began to gain popularity from the locals and eventually have several expansions across different branches and locations.

The expansions continued into different states, and then Starbucks successfully ventured into markets outside the US. At present, the company has branches across six continents as proof of its popularity and success.

Starbucks Products

Starting with selling coffee beans alone, Starbucks has grown into selling coffee-based drinks such as whole-bean coffee, micro-ground instant coffee, espresso-based drinks, and more. These coffee-based drinks have become the main selling products of the company.

Starbucks extended its menu by offering non-coffee products such as dairies, loose-leaf teas, fresh juices, frappes, etc. They sell these drinks hot or cold to suit the preferences of the customers. 

They completed the menu by adding pastry products like cookies, bread, cakes, and sandwiches. Snacks are also included in the list, such as chips and crackers. Some branches offer seasonal products available in their locality or area.

Popularity of Starbucks

Through the years of expansions and additional store locations, Starbucks customers also grew in numbers drastically. The company records over 4 million cups of coffee sold daily and over 60 million total products sold in a week. 

The Benefits of Using the Starbucks App
Image Source: Nation’s Restaurant News

In 2019, Starbucks record total revenue of $26.50 billion as a testament to its success and popularity. According to their market research, their primary market in the US are 18 years old and above, which falls under their goal of targeting that demographic.

Through the years, the industry of coffeehouses has grown leading to more companies and stores opening. The rising competition encouraged the coffeehouses to provide better and improved quality of service and products, in which Starbucks gladly rose to the occasion.

Because of their commitment to quality products to the customers, Starbucks started a program that helps them retain their loyal customers and attract other customers. This is through their rewards system and loyalty program, where they can earn and enjoy through the mobile application of Starbucks.

Starbucks Mobile App

As early as 2009, Starbucks started the beta testing for its mobile application to enhance its service quality and be more accessible to many potential customers. Since then, the company improved the app and finally launched its complete version in 2011.

Starbucks mobile app is both available on the Google Play Store and the iOS App Store. You can download it for free just by searching “Starbucks.” Upon installing, the app will prompt you to sign in or sign up using your email. 

If you already have a registered email address and password for any existing Starbucks Rewards, simply type in the information. But, if you do not have one, you can join the Starbucks Rewards program to enjoy the perks and benefits. 

Signing Up for Starbucks Rewards on Starbucks App

The application is free to download, which gives you access to your Starbucks Rewards membership account. As mentioned, you can sign up for the program using the Starbucks mobile app. You just have to go to the Home tab and click the “Sign in” button.

The Benefits of Using the Starbucks App
Image Source: Starbucks Stories

If you do not have an account yet, you must click the “Join now” button on the screen’s upper-right corner. The app will then ask you to provide the email to which you would like to register for the membership program. Note that the email that you will provide will also serve as your username for the mobile app.

After entering your email address and confirming it as your username, the Starbucks app will send you a verification link to the email you would like to register. There is a clear instruction on the prompt saying that you need to use the same device or phone in clicking the verification link. If not found in the primary inbox of the email, you can check the Spam or Junk folder.

The verification link in the email will expire in 48 hours, so make sure to confirm your email before the deadline. If you fail to do so, the next time you open the Starbucks app, you must perform the same process until you confirm. But, once you click the link in your email, you only need to accomplish one last step.

Completing the Registration for Starbucks Rewards

After you click the verification link in your email, the mobile app of Starbucks will automatically open and lead you to the last step of the registration process. It is the completion of necessary information such as login details and other personal information.

The app will ask you to provide your password that will accompany your username. One of the essential details that you need to enter is your Starbucks Card Number. Also, the card’s security code will be asked that you can find once you scratch off the hidden potion at the back of the card.

Starbucks will require you to provide your identification through your complete name, birthday, mobile number, and address. You now have to accept the terms of use of the Starbucks Rewards program. Lastly, you just need to click the “Join now’ button, and you are good to enjoy being a member. 

Earning Rewards on Starbucks App

After sign up for Starbucks Rewards, you can now enjoy the perks of the reward system offered by the company. The system will let you earn stars if you purchase products both in store and through the mobile app. 

The Benefits of Using the Starbucks App
Image Source: Starbucks Philippines

The more you use the mobile app, the more you can earn stars. The Starbucks app records the stars that you earn and have collected so far. Besides buying products, there are other ways to earn stars, such as participating in some games and offers in the app. 

The stars are used to redeem different products and perks while ordering using the mobile app. For few stars, you can enjoy customizing your drink size, including flavored syrup, milk substitution, extra shot of espresso, and many more.

If you have collected many stars, you can redeem a drink, food, packaged products, and some limited merchandise. You can redeem the reward through two options: showing your star earnings to the Starbucks cashier or using it to order the product using the mobile app. 

Finding Stores Using the Starbucks App

Since there are over 32,000 stores worldwide, you can check the locations of these stores using the app. Go to the “Stores” tab on the home screen. The app will show you a map and search button. 

If you want to know whether there are available Starbucks stores near or where you are going, you can check it here. The app will also provide you the directions on how to reach the desired store or branch. You just have to allow the app to access your current location.

So, you can find a Starbucks store wherever you are through this feature.

Ordering Products on Starbucks App

The mobile app aims to provide you convenience in obtaining their products because you can order and pay using the app itself. To order a product on the Starbucks app, you just need to go to the Order tab on the home screen. 

The Benefits of Using the Starbucks App
Image Source: Campaign

The Order tab is categorized into three parts which are the Menu, Featured, and Previous orders. The Menu includes a list of all Starbucks products available in your area. You can choose from the list of all drinks, coffee-based or not, and other food available. 

In the Featured list, the app shows all the featured drinks and food that may interest you. The products put on the list are either the most popular ones or the best-sellers, or the available products only for a limited time, like seasonal ones. 

The Starbucks app also records all your recent purchases, which you can access in the Previous category. If you have your go-to order in Starbucks, you can save time looking for them in this category. 

Pay Using the Starbucks App

Aside from ordering online, the app also lets you pay for your order. Users find these features pretty convenient and save their time from waiting on long queues in the store. 

Starbucks provides a video tutorial containing instructions on how you can pay using the app for the new members of the Starbucks Rewards or recent mobile app users. 

Since you have linked your Starbucks Card, the app will deduct the payment through the card. You can also top up the amount on your card using the app.

Conclusion

Starbucks is one of the most popular coffeehouses globally, offering various products like coffees, teas, pastries, and more. Its commitment to providing better service to its loyal customers can be seen in the launching of Starbucks mobile for more convenience.

The registered customers can order and pay for the products using the app while earning stars which serve as rewards for their purchase. The app records the number of stars collected of a customer, which they can redeem for a Starbucks product or service.